Leads Agri is primarily engaged in the importation and distribution of non-crop, public health, pest control, agricultural inputs, and crop protection products, such as pesticides, foliar fertilizers, hybrid seeds, agrochemical formulations, and plant management service contracts.
Now, on its 21st year, Leads has expanded its business to include innovative health, wellness and beauty products, creating more opportunities to make all its distributors, employees and business partners truly “Proud to be Filipino.”
Barely two years old, Leads International Corporation, the sales and marketing arm of Leads Agricultural Products Corporation, expanded its product portfolio and eyes to open five new trading hubs located at major cities nationwide.
Hiraya Brown Rice, its flagship brand of premium quality rice grains, now comes with a variety called Hiraya Germinated Rice. Besides the variant, it is also offered in two flavors: Hiraya Dagtum (Black Garlic) and Hiraya Kunig (Turmeric).
Aside from functional food, LIC introduced Green Home, an effective, safe and odorless insect killer, perfect for the rainy, dengue season. These are marketed along with the Vera Soap and Lotion lines and food supplements.
LIC’s future hubs will be located in the cities of Baliuag, Olongapo, Paranaque, Lapu-lapu, Dasmarinas, and Tagbilaran.