MariKnowVest – (Marinong Marunong Mag-invest)

Since the incorporation of Ignite, Empower, Flourish (IEF) Inc., it has dedicated major chunk of its life to serving the maritime sector to become their reliable and credible source of financial and business literacy know-hows. The company has long-envisioned to bring Filipinos back to wealthier homes and took this vision as a professional and business mission. Great mileages have been set forward for the welfare of seafarers through the innovative trainings of the young CEO of the company, Ms. Kristine Marcelo. An emerging female CEO in male dominated industry. Despite the hurdles in building the foundation of the company, she has remained authentic and true to what company stands for: to uphold the integrity and value which contributes to a bigger purpose for mankind.

IEF, Inc. produced Go Marino in 2017, Seafarers and OFW Business Expo (SOBE) and #OneForMarino in 2018, Go Ashore Program in 2019 and is currently developing a tech-enabled product set to launch this 2020. The company has conducted a total of 52 talks both major and minor with combined of total direct participants of almost 9,000 in head count.

IEF, Inc. also initiated the campaigns #StopBusinessGambling and #AreYouFitToInvest within maritime companies, initiating dissemination of information to fight against SCAM and increase awareness for accounting business and investment decision-making.

This year, the company will hold another fun-filled and innovative educational event dedicated for the seafarers and their families – dubbed as MariKnowVest (Marinong Matalinong Mag-Invest), a gameshow-themed educational event that’s entertaining and rewarding with expected 7,000 – 8,000 participating attendees for the 2-day period.

MariKnowVest has included 6 well-crafted games where the winner of every game can bring home P50,000 worth of cash and products. Each game is programmed with relevant topics and executions to align with the event theme while bringing excitement and joy to everyone.

MariKnowVest shall showcase investment talks, IEF APP pre-launching and Franchise awareness campaigns.

MariKnowVest shall sail its flag on February 18 & 19, 2020 at Hall 1 SMX Convention Center, Mall of Asia. Registration starts at 10am and activity ends until 7pm. For more information, visit http://www.iefapp.ph.

For sponsorship inquiries contact us at (0906) 406-3384, or email advocacy.officer1@iefapp.ph. Feel free to visit our office at Unit 204, Hanston Building, F. Ortigas Jr Road, Ortigas Center, Pasig City to discuss this in detail with team.

Hotel Okura Manila Welcomes Okura Group Top Executives

Mr. Toshihiro Ogita, Representative Director of the Board and Chairman of Hotel Okura Co., Ltd. is flanked by Mr. Ryutaro Suzuki, Senior Corporate Executive Officer and Sales & Marketing Deputy Officer of Okura Nikko Hotel Management Co., Ltd. and Mr. Jan Marshall, Hotel Okura Manila General Manager – surrounded by the hotel staff

Hotel Okura Manila has great pleasure to announce the visit of Mr. Toshihiro Ogita, Representative Director of the Board and Chairman of Hotel Okura Co., Ltd. and Mr. Ryutaro Suzuki, Senior Corporate Executive Officer and Sales & Marketing Deputy Officer of Okura Nikko Hotel Management Co., Ltd. last December 19, 2019.

Mr. Ogita and Mr. Suzuki were warmly welcomed by Hotel Okura Manila General Manager Mr. Jan William Marshall and the hotel staff. They were also treated to sumptuous menus at Yamazato.

Okura Nikko Hotel Management Co., Ltd., a subsidiary of Hotel Okura Co., Ltd., manages the Okura Hotels & Resorts, Nikko Hotels International, and Hotel JAL City chains across the globe.

The visit comes as Hotel Okura Manila soft-opened Yamazato, the Okura Hotels & Resorts’ signature Japanese fine dining restaurant, and begins its steps in opening the property within the first half of 2020.

About Hotel Okura Manila

Hotel Okura Manila will welcome guests from the first half of 2020. The 188-room hotel, which will epitomize the elegant, refined Japanese omotenashi combined with Filipino warmth, is located within the Philippines first integrated resort, Resorts World Manila.

ABC Lions of Fashion : Purveyor of the Arts & Empowering Artisans

As a tourist or as a local – Phnom Penh is a promising city with lots to offer. From historical sights, exquisite eats to sought after hole-in-the-wall shopping adventures, you’re sure to find something that tickles your fancy. As a kingdom with a burgeoning creative scene, Cambodia is known for its high quality fabrics and garment production. In fact, there are over half a million Cambodians working in the said industry,  making it the second largest contributor to the local economy. 

With an abundance of skill and talent, the Cambodian fabric and garment industry can definitely be propelled into greater heights. With this, ABC Extra Stout, the # 1 Stout in Cambodia brought the first-of-its kind designer and model search in the kingdom. It all started with a purpose – to open doors for opportunities. Essentially, one that would uplift both the fashion and garment industry by bringing together the community in all of Cambodia. ABC Lions of Fashion was brought to life. 

“The biggest inspiration for ABC Lions of Fashion is to bring prestige and sophistication to the industry. We want to be a brand that stands for empowering our local artisans,  says Golda Gomez, ABC Extra Stout’s brand manager. To make this dream come true, they have partnered with some of the giants in the fashion and garment industry. Among these organizations are the Garment Manufacturers Association of Cambodia (GMAC), 


F1 Hotel Manila Welcomes the Chinese New Year of the Metal Rat

As you pursue new opportunities this year, involving matters of the heart or maybe a career change, F1 Hotel Manila welcomes another prosperous year ahead with a bountiful Chinese New Year lunch buffet on January 25, 2020, at F All-Day Dining for only PHP 2,288 net per person.

The festivities will commence at the hotel with the traditional Lion Dance performance as it is believed to bring good luck and fortune. Accompanied by the music of beating drums, pounding gongs and clashing cymbals, the lion dancers imitate the lion’s movements to bring prosperity and scare-off evil spirits.

Guests enjoying the Chinese New Year buffet will have front row seats to the Lion Dance. The Chinese New Year buffet will be prepared by F1 Hotel Manila’s -award-winning culinary team and will feature special Chinese dishes including the following:  Yee Sang, a prosperity salad that symbolizes abundance and vigor, which is tossed for good luck; DongPo Pork Knuckle, pan-fried braised pork flavored with secret Chinese spices;  Duck Wrap pancakes with hoisin sauce ; Suckling Pig and Tang Yuan, sweet glutinous rice balls with a hint of ginger, which may remind diners of local guinataan but with a twist.  Fortune cookies will also be handed out at the hotel lobby and restaurant so that guests can learn their prophecies for the coming year.

To complete the Chinese New Year ambiance at F All-Day Dining, a legendary Money Tree will be placed at the foyer of the restaurant to bring money and good fortune to everyone who rubs it. For inquiries and table reservations, please call 7908-7888 or visit our website at www.f1hotelmanila.com.

The 1st BINIBINING GINOO 2019-2020 (ACHIEVERS AWARDS NIGHT

Initial screening from barangay level, easy writing and panel interviews, ten (10) awardees stood up as winners from hundreds of applicants in different categories and proclaimed as the Binibining Ginoo 2019-2020 achievers awardees. This is the 1st Gawad Natatanging HERO ng ikatlong lahi, the first and the most prestigious awards for the LGBTQ Plus Community in the Philippines. A project headed by Councilor Hero M. Bautista of Quezon City. Binibining Ginoo 2019-2020 Achievers Awards was held at the Le Reve Events Place Quezon City last December 27, 2019.

Shown in Photo; Left to Right: Mr. Mario Maclang (Chief of Staff of Councilor Hero Bautista), Mr. Richard Hiñola (Awardee: Media, Journalism, Film & Entertainment Category) & Councilor Hero Bautista

Technology challenges traditional advertising, says Talkwalker

With trust in traditional advertising continuing on a downward trend, brands and organizations need even more today to invest in technology, according to leading social listening and analytics firm Talkwalker.

In its recently released Social Media Trends 2020, a collection of more than 50 global industry experts’ social media predictions co-authored by HubSpot, Talkwalker, notes how across the globe, traditional advertising faces a tough challenge as generation Z and millennials dominate the market scene, giving rise to the age of digital consumerism characterized by technology-driven consumer behavior and skepticism about advertisements and endorsements. Talkwalker notes that 84 percent of millennials express their distrust in traditional advertising. The same report shows conversational data around advertising has dropped significantly in net sentiment in the past 13 months.

“Generation Z and millennials are now seen as high-value targets by brands because of their significant spending power. To get their buy in, marketers in the Philippines, for instance, have been resorting to conveying personalized message and brand purpose. Experts across the globe note, moreover, the need to equally place high value on how and where brands convey these messages,” said Ben Soubies, head of Sales for Asia Pacific at Talkwalker.

More than the message, Soubies underscored the vital role that new and disruptive technologies play in engaging the current generations of consumers. Being first-born digital natives, Gen Zs and millennials place a premium on consumer experience. Gen Zs, in particular, were born with everything at their fingertips. With  digital connectivity and the emergence of social commerce very accessible, these digital natives expect seamless consumer journey across touchpoints. The global experts tapped by Talkwalker all agree that brands should leverage technology to put their message across and reach out to their target markets.

Using data from more than 50 global experts, PR professionals, social media gurus and influencers, the Social Media Trends 2020 outlines what brands need to know to upscale their marketing potential in 2020. “This e-Book contains predictions by global experts, including industry thought leaders from the Philippines.

It also covers other relevant areas such as influencer marketing going small to big, harnessing the power of data privacy and how Tiktok would be vital to marketing strategies, among others,” said Soubies.

The Social Media Trends 2020 e-book can be downloaded for free at www.talkwalker.com

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.


Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, Paris, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.