Technology challenges traditional advertising, says Talkwalker

With trust in traditional advertising continuing on a downward trend, brands and organizations need even more today to invest in technology, according to leading social listening and analytics firm Talkwalker.

In its recently released Social Media Trends 2020, a collection of more than 50 global industry experts’ social media predictions co-authored by HubSpot, Talkwalker, notes how across the globe, traditional advertising faces a tough challenge as generation Z and millennials dominate the market scene, giving rise to the age of digital consumerism characterized by technology-driven consumer behavior and skepticism about advertisements and endorsements. Talkwalker notes that 84 percent of millennials express their distrust in traditional advertising. The same report shows conversational data around advertising has dropped significantly in net sentiment in the past 13 months.

“Generation Z and millennials are now seen as high-value targets by brands because of their significant spending power. To get their buy in, marketers in the Philippines, for instance, have been resorting to conveying personalized message and brand purpose. Experts across the globe note, moreover, the need to equally place high value on how and where brands convey these messages,” said Ben Soubies, head of Sales for Asia Pacific at Talkwalker.

More than the message, Soubies underscored the vital role that new and disruptive technologies play in engaging the current generations of consumers. Being first-born digital natives, Gen Zs and millennials place a premium on consumer experience. Gen Zs, in particular, were born with everything at their fingertips. With  digital connectivity and the emergence of social commerce very accessible, these digital natives expect seamless consumer journey across touchpoints. The global experts tapped by Talkwalker all agree that brands should leverage technology to put their message across and reach out to their target markets.

Using data from more than 50 global experts, PR professionals, social media gurus and influencers, the Social Media Trends 2020 outlines what brands need to know to upscale their marketing potential in 2020. “This e-Book contains predictions by global experts, including industry thought leaders from the Philippines.

It also covers other relevant areas such as influencer marketing going small to big, harnessing the power of data privacy and how Tiktok would be vital to marketing strategies, among others,” said Soubies.

The Social Media Trends 2020 e-book can be downloaded for free at

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, Paris, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

COOK Magazine’s 9th K-Pop Holiday Bash

The Cook Magazine Team; from left: Account Manager Maribel Avelis, Editor in Chief Dino Datu, Managing Editor Magnolia Silvestre, Account Manager Leah Bonotan, Publisher T. Anthony Cabangon Chua, Advertising Sales Manager Marlon Aldenese, Graphic Artist Shaira Barnuevo, and Account Manager Michael Pituc

It’s that time of year again! For the 9th straight year, COOK Magazine has been throwing a thanksgiving party for all our friends and supporters. This year, we’re going K-Pop! Quirky, fun-loving and full of energy, K-Pop or Korean pop culture has taken the world by storm. While COOK Magazine hasn’t conquered the world just yet, our team is composed of mixed bag of quirks, unique personalities that come together each and every month to produce a magazine distinctly our own. At 19 years, COOK has been in the industry far longer than most. In fact, we’re the only monthly culinary magazine published now, a feat possible only through your support.

COOK’s 9th Holiday Bash is also an opportunity for our friends and advertisers to let loose a little, to bring out their fun and creative selves. We can’t be all work and no play! After another year of grinding, of partnerships and collaborations, it’s now time celebrate!


Some of COOK Magazine’s columnists were also on hand to receive their certificates of appreciation.  Consultant and Chef Theodore “Day” Salonga, Chef Bruce Lim, Award-winning Baker Chef Gel Salonga-Datu, Recipe Developer and Consultant Chef Editha Singian, Baker and Instructor Chef Jojo Cuesta-Javier, Pastry Chef and Instructor Edward Mateo, Culture and Travel and Food Writer Roel Hoang Manipon and UK based travel writer and photographer Lisa Asuncion-Feliciano are the magazine’s regular columnists.      

COOK Magazine’s yearly theme has become a costume event wherein guests who take the trouble to wear the prescribed attire get to walk the “runway” stage. This year’s theme is K-Pop. This was also an opportunity for Lariza Garcia, COOK’s grand prize winner three years running, to transfer her literal crown. Wearing an authentic embroidered fuschia hanbok that she borrowed from a Korea-based friend, Lariza said she had it flown specifically for the event, which she has to dry clean and immediately send back. This kind of effort reminds us why she is in our Hall of Fame.  Second Runner-Up went to budding instagram influencer Sylvester Sy, First Runner-Up is Chef Lena Tan-Arcenas, Culinary Services Manager of San Miguel Foods Culinary Center who channeled a K-Pop Schoolgirl complete with a Blackpink lightstick. She said she consulted her daughter for the look who advised her that her the attire shouldn’t be matchy-matchy.  First place went to Joe Abad (technically), but he and Chuck Aquino, are more popularly known collectively as IG influencers “Chuck and Joe” presented their BTS inspired animal prints with a short choreography.    

Hundreds of raffle prizes such as appliances, hotel restaurant buffets and overnight stays at the country’s top hotels were given away.  The grand prizes include a refrigerator from Whirpool, a stove from Tecnogas, a SHARP TV, and  a 3-day, 2-night stay at Maribago Blue Water Hotel in Bohol complete with a round trip airfare for 2 pax from Cebu Pacific.   

Perry Gamboa, Choi Soriano, and COOK Advertising Manager Marlon Aldenese hosted the event.  

Food and Wine

Because food and dining is the crux of what COOK Magazine is all about, expectations are always high when we hold this bash that the food will be good and plentiful; and for that, we can only thank the generosity of our sponsors and friends, without whom this holiday feast would not be possible.

Selah Hotel is located at 715 Park Ave, Pasay, Metro Manila which offered: Assorted Maki, Caesar Salad, Spinach and Crab Meat Soup, Pork Spareribs with Smoked Hickory Sauce, Chicken Cordon Bleu with Tartar Sauce, Mixed Tempura, Chicken Parmesan Pasta, Brocolli with Beef Tendon, Baklava Fingers, Mango Ball Tapioca

 The Aristocrat Restaurant is certainly a restaurant that needs no introduction, and they offer their most iconic dishes:  3- pc Chicken Barbecue with Java Rice,

For over 15 years, Cowboy Grill has been the place for live bands, great food where everybody can enjoy. Entrance to their establishments is free and everybody is welcome to the party. On their Holiday Bash Table:  Rice, Bam-i, Pork Sisig, Steamed Vegetables, Beef Caldereta, Adobo, Coffee Jelly

Kabaleyan Eatery came all the way from Pangasinan to give a taste of the province’s flavors and their own unique take on local cuisine: Binagoongang Pork Adobo, Roasted Bagoong Chicken, Urdujas Pinakbet, Binalonan Pasta.

Lydia’s Lechon, home of the Philippines’ original boneless lechon stuffed with seafood paella, has been serving its customers for more than 50 years, from a small stall in Baclaran to over 25 stores. Lydia’s Lechon aims to bring Filipino dishes like how it’s made at home, along with its signature best lechon recipe that’s been with the family since the 1960’s.

From COOK Magazine’s Editor-in-Chief, Chef Dino Datu prepared Braised Canadian Beef Cheeks in Red Wine. The Strip Loin is sponsored by the Embassy of Canada. Canada Beef is committed to ensuring that Filipino consumers are able to enjoy Canadian beef through selected brand partners in the Philippines. 

Brooklyn Pizza, “A Slice of New York” is a Filipino corporation known for authentic New York pizzas. They offer New York-style comfort food with a Filipino touch with pizza, pasta, rice meals. 

Everybody looks forward to the innovative tweaks on native delicacies from Aging’s Food Delight: Assorted Kakanin, Ube Pandesal with Cheese and Halaya, Crinkles, Cookies, Choco Butternut Slice, Suman Cake

Chef Jojo Cuesta Javier’s Sweetielicious Homemade Goodies presented a Cherry Blossom themed Cake and cupcakes. Chef Edward Mateo’s Royal Patisserie provided delicious cupcakes.  Cake of Hearts by July Abella Panganiban also had a glamour girl and High fashion brands themed dessert spread to complement the K-Pop Theme.

All that feasting wouldn’t be complete without the classic red and white wines provided by Gato Negro Wines and demi-sec sparkling rosè wines from Woomera.

At Cook Magazine, the love for food has taken us everywhere. This same passion for food is what we’d like to share with our most ardent supporters. By feeding you what we cooked ourselves and those prepared by our friends, we aim to keep the fire burning. May our partnerships last for another 20 years and beyond.

We would also like to express our sincerest gratitude to those who’ve made the Holiday Bash a success. To Holiday Inn Express and House Manila, who year after year have provided a home for our annual party, thank you. COOK magazine would like to thank the following:     



• Aging’s Food Delight  • Brooklyn’s New York Pizza • The Aristocrat Restaurant Since 1936 • Canadian Beef • Cowboy Grill, Since 1994 • Gato Negro Wines • Kabaleyan Eatery The Original Pangasinense Dishes • Lydia’s Lechon • Royal Patisserie • Selecta • Sweetielicious Homemade Goodies • The Selah Garden Hotel • Woomera Wines


• Beans Etcetera • Belmont Hotels & Resorts • Bluewater Resorts • Boracay Tropics Resort Hotel • Bosch Invented For Life • Bank of The Philippine Islands • Cadbury Dairy Milk • Caeli Gourmet • Cebu Pacific • Century Park Hotel • Cheez Whiz • City Of Dreams Manila • Coco Mama • Cookiebreak.Ph • Crowne Plaza Manila Galleria • Dermablend • Diana Stalder • Direct To Consumer Promos, Inc.  • Eastwood Richmonde Hotel • Eden • Eurotel • F1 Hotel Manila • Fujidenzo Appliances, Quality Above All • Full Circle Communications, Inc. • Gardenia • Glorious Blend • Harvest Hotel • Hicaps • Hightower • Hotel Celeste • Hotel Jen Manila • King Sue Since 1930 • Knorr Sure Lasap • Las Casas Filipinas De Acuzar • Makati Diamond Residences • Marca Piña • Marco Polo Ortigas Manila • Marriott Manila • Masflex Cookware &  Kitchenware • Mega Prime • Mekeni Since 1986 • Nana Nadal • Oreo • Perfect Shots Photobooth • Petron Gasul • Phoenix Super Lpg • Photoman • PRC Inc. • Richmonde Hotel Iloilo • Richmonde Hotel Ortigas • Jem J • Rite ‘N Lite • San Miguel Corporation • San Miguel Foods • Savoy Hotel Manila • Sharp • Sheraton Manila Hotel • SM • Sofitel Philippine Plaza Manila • Sweet & Fit Stevia Natural Sweetener • Taal Vista Hotel • Tang • The Big Difference  Communications • The Heritage Hotel • Tiger Energy • Ucc Good Coffee Smile • Unilever Food Solutions • WrecOver • Whirlpool Appliances • Winford Manila Resort & Casino


• Business Mirror • Philippines Graphic • Health & Fitness • DWIZ 882 • Home Radio 97.9 • CNN Philippines • WNOT – What’s New Out There



Radisson Hotel Group is set to introduce its contemporary and creative Radisson RED brand to Australia for the first time, following the signing of Radisson RED West Perth. Scheduled to open in 2022, the hotel will allow guests to keep their fingers on the pulse with a great location, interactive spaces, seamless connectivity and a focus on local art and culture.

This upscale hotel will offer 129 rooms, featuring bold designs and unconventional yet functional touches. Guests will be able to relax at the hotel’s buzzing restaurant, cool off in the swimming pool and chill out at the rooftop bar.

For business travelers, three high-tech function rooms will offer over 160 square meters of space for meetings, training sessions and more, all supported by audio-visual technology. With a thriving social scene, the hotel will provide plenty of opportunities for guests to interact with their fellow travelers, with inspiring hangouts and communal work spaces.

Radisson RED West Perth will rise on the corner of Wellington Street and Colin Street, directly opposite the Harold Boas Gardens. The hotel will be located just a short walk from the Perth Arena and Hay Street, with its lively cafés, restaurants and bars, and only three minutes’ drive from the Perth Convention & Exhibition Centre.

“Perth is the ideal destination for Radisson RED to make its Australian debut. With its upbeat street scene, café culture and international outlook, this enterprising city is attracting significant interest from investors and visitors alike. Radisson RED West Perth will attract a new generation of travelers who seek smart, stimulating and social stays,” commented Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.

The capital of Western Australia, Perth is undergoing a renaissance with multiple world-class infrastructure projects currently in the works across the city, including the Perth City Link and Elizabeth Quay. The state welcomed 11.1 million overnight visitors in the year-to-March 2019, up 9.4 percent year-on-year, and the government is now planning to invest AUD 425 million (approx. USD 292 million) over the next five years to further enhance the city’s appeal and expand airline capacity.

“We are honored to work with Radisson Hotel Group to introduce the Radisson RED brand to Australia. This is a truly original concept that will be a perfect fit for Perth, which is fast becoming one of the country’s primary growth corridors. With its excellent location – surrounded by the city’s main attractions  and in close proximity to vibrant cafés and restaurants, and the entertainment precincts of Leederville, Subiaco and Northbridge, we are confident that Radisson RED West Perth will be popular among the rising number of visitors to the city,” said Martyn Barnes, Managing Director, Barnes Capital.

Radisson Hotel Group currently operates hotels in Sydney and Melbourne, and recently secured its first Radisson Collection hotel, which will deliver exceptional experiences in the Blue Mountains. The Group continues to expand its footprint, introducing its industry leading brands across Australia. In Asia Pacific, eight Radisson RED hotels are currently under development.


The Ascott Limited, one of the leading international lodging owner-operators, organized its annual golf tournament dubbed as the “2nd Ascott Golf Cup” at Wack Wack Golf and Country Club, Mandaluyong City last October 29, 2019.

The said event is dedicated to The Ascott Limited Philippines’ industry partners, corporate clients, and the diplomatic community.

Mr. Casey Faylona, The Ascott Limited Philippines’ Director of Sales and Marketing said, “The aim of this cluster event is to celebrate camaraderie, sportsmanship, and appreciation to our valued clients. With 115 players who participated from different industries, I can say that without their presence, the event will not be perfectly accomplished”

“Moreover, a big portion of success also came from our event partners who fervently supported the 2nd Ascott Golf Cup” Faylona added.

The 2nd Ascott Golf Cup was made possible by Ducati, Mercury Freight, Okada Manila, Cebu Landmasters Inc., CWC, Torre Lorenzo, Electrolux, FMI Fibrefill, CDC Holdings, Maxicare, Canon, Keyland, AirAsia, Singapore Airlines, Dewar’s, Gatorade, Heineken, The Manila Times, BusinessMirror, Primer Philippines, AyalaLand Premier, RJC Security, Klean Athelete, Distinto Beverage Solutions Inc., KLG Food Service, Evian, Pacsports, Nesacfe Dolce Gusto, Hana Shampoo, Crystal Clear, and Champion.

Perfect Swing: The Ascott Limited Philippines’ Country Gen. Manager, Mr. Daniel Wee

The Ascott Limited is a member of CapitaLand. It is one of the leading international lodging owner-operators with more than 630 properties in over 160 cities spanning more than 30 countries across the Americas, Asia Pacific, Europe, the Middle East and Africa. Its portfolio of brands includes Ascott, Citadines, Somerset, Quest, The Crest Collection, lyf and the Tauzia portfolio of hotel brands.

Halloween Night of the Stars 2019 October 31, 2019 12pm to 4pm

Come and celebrate this year’s most colorful, attractive and un-scary Halloween costume party! Halloween Night of the Stars 2019 is a grand Halloween costume celebration where more than 500 kids, teens and the whole family will gather together in theirgrandest and most colorful costumes inspired by Justice League, Avengers, Disney movies, Fairytales, Pinoy superheroes, animae characters, among others.

The event will be held in one of the unique fun-dining restaurants in the heart of Quezon City, MOVIE STARS CAFÉ, located at the Ground Floor of Eton Centris Mall, EDSA corner Quezon Avenue, Quezon City, on October 31, 2019, from 1pm to 4pm.

For the price of P750, participants will enjoy food and drinks exclusively catered by Movie Stars Café, loot bags and freebies, a whole 3 full shows where costumed dancers will perform to everyone’s delight, mascot parade, best in costume competition (kids, teens and adult categories), face painting, and other fun, prizes and surprises!

Buy your tickets now at the Movie Stars Café reception area or call 02-7504-3821 or 0922-2127772 to reserve your tickets.

Registered participants will have an extra surprise, too! Register now by clicking the link here —

This event is organized by Elle 784 Public Relations and Events Services, in cooperation with Unilever, Sunsilk, Vaseline Lotion, Dental First, Citibank, Robby Rabbit, Nature Spring, Gardenia, Magnolia Chocolait, Mogu-Mogu, Welch’s and Lotus. Media Partners include Business Mirror, Sound Strip, Saksi and TNN Philippines.

Marlou Colina is a Filipino-American Celebrity Licensed Aesthetic Specialist

His road to becoming one of the sought after Multifaceted Beauty Specialist in California started when he discovered his craft in Hair Styling and Make-up at a young age of 14 years old. During that time he did styling for his classmates for stage play productions. He also worked part-time as a glam expert in beauty pageants.

In 1999, Marlou opened his first Hair and Make-up Studio in Mandaue City, Philippines. He broadened his craft by sponsoring beauty shows in ABS-CBN Cebu. It was in 2001 that he moved to America and pursued further studies in Nursing then Cosmetology and Aesthetics.

With his entrepreneurial spirit, Marlou opened his Colina Salon and Med Spa in Long Beach California. It offers top-notch Hair Styling, Make-up, Surgical and Non-Surgical Aesthetics Procedures. His place is a frequent stop over of local Filipino and foreign artist doing shows and events in the US.

Marlou has a dynamic personality. To name a few of his accomplishments:
• Hair & Make-up Stylist in ABS-CBN’s The Filipino Channel in San Francisco
• TV Segment Executive Producer and Host on Adobo Nation Colina’s Beauty Menu
• Featured Hairstylist & Make-up Artist in FOX 11 Oscars Red Carpet Coverage
• Distinguished Individual in Business & Styling for the year 2015 in Los Angeles, USA
• Most Outstanding Business Person in Cosmetology in 2014, Gawad Amerika, Hollywood, USA
• Included in 100 Most Outstanding Filipinos in America in 2012

In his career, Marlou handled famous personalities like Harvey Weinstein, Kylie Minogue, Selene Gomez, Lorraine Schwartz, David Foster, Jim Brickman, etc. He also groomed Filipino celebrities like Martin Nievera, Pops Fernandez, Zsa Zsa Padilla, Aiai Delas Alas, KC Concepcion, Sarah Geronimo, Jonalyn Viray, Kathryn Bernardo, Boy Abunda and many more.

Marlou is passionate to take his craft to a multifaceted concept of Beauty.

According to Marlou, “I believe that I am a stylist for a reason. My dream has always been to make people’s lives beautiful. And I know that is the reason why God has put me into this place – this is all His will.”

MC Multifaceted Care Beauty Approach

We combined Aesthetic & Medical thru our unique Multifaceted Care Beauty Approach. We see your skin, eyes, eyebrow, nose, lips, hair plus the others when we treat & beautify you. We see the whole you. We recreate a person without them going under the knife.

MC is known for his #DARETOBARE. A skin care process that consists of 4Rs.

o Damaged skin build up is one of the major causes of skin damage and dull looking skin. This treatment protocol re-structures the skin and collagen formation.

o This approach in skin care program includes the different treatments of Chemical Peel protocols designed for specific skin types. This treatment protocol will bring your dull skin and treats your unwanted melasma, skin discolorations, and acne stains, back to the “baby skin” #nofilter camera ready result without the use of make-up.

o Degeneration process of collagen production is inevitably part of the aging process. This treatment protocol is designed with a combination of non-surgical collagen dermal refills both intradermal and intravenous approach.

o This treatment protocol brings you back to your throwback photos where you don’t see those fine lines, wrinkles and loose skin. Facelifts are now possible with advance state-of-the-art treatments that need no surgery. We call it the “lunch-facelift”.

Fight Melasma

Melasma is a discoloration of the skin and can cause dark spots on the face. Melasma is a common skin problem among women in the Philippines. It causes brown to gray-brown patches, usually on the face.

It has significant emotional impact; such as feeling bothered, frustrated and embarrassed, and depressed about their skin appearance.

Most just “COVER” their face by:
v Putting Makeup
v Applying dangerous peeling solutions
v Putting substandard creams
v Doing self-medicatio

Introducing MC’s unique and innovative skin care program Re-drape to conquer Melasma. A treatment protocol that will bring your dull skin and treats your unwanted melasma, skin discolorations, and acne stains, back to the “baby skin” #nofilter camera ready result without the use of make-up. No machines, no lasers, no harsh chemicals, no pains, only all natural procedures, with minimal downtime during post treatment process.

And to jump start the process, MC Aesthetics presents a new breakthrough in skin care that fights Melasma. As we age, the body produces free radicals that results into Sun Spots, Liver Spots and Melasma, caused by hormonal imbalance, Sun’s UVA and UVB race, or free radicals that results into the formation of Melanocytes.

Marlou Colina a Celebrity Medical Aesthetic Specialist, CEO of MHCO Group of Companies, a business conglomerate of gasoline retail and distribution, and a Real Estate Developer based in the Philippines and in the United States, now introduces a product that will help men and women fight skin condition known as Melasma. This 100% all natural serum is one of the fast selling product due to its efficacy and dramatic results seen in patients suffering from Melasma. Key ingredients are: Hyaluronic Acid, Collagen, Elastin, Glutathione, Kojic Acid, Alpha Arbutin.

MC Aesthetic Lightening Serum is formulated to target the darkened area by blocking the Tyrosinase Inhibitor enzyme that is responsible in melanin pigment formation.

This serum is indicated for the face, armpit and any areas of the body that needs lightening treatment.

With few drops needed, apply the serum to the affected area day and night.